Air Jordans Shoe History
All basketball shoes were white before the introduction of the Air Jordan. Even though Michael Jordan wasn’t the first player to endorse a shoe, which was Julius “Dr J” Erving Converse shoe, but he completely changed the way athletes endorsed sports gear.According to Forbes Magazine, Jordans account for 71 percent of the US sneaker market and the market share continues to grow.
The Air Jordan brand was introduced in 1985 after Michael Jordan himself wore them as a rookie in 1984, with new designs released annually thereafter.
Each year, a new Air Jordan design is unveiled. An annual event since its debut in 1985, each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. Air Jordans are released in the winter season right before the holiday season.Nike has also decided to release “Retro” Air Jordans from prior years.Retro Jordans also have a high demand and can be sold for thousands of dollars for the more popular years.
Today’s Air Jordans continue to build on the franchise’s rich history of innovative design and performance. Inspired by the greatest player to ever play the game, the franchise continues to lead and shape the athletic footwear industry into the future. As Michael’s legend continues to grow, his legacy in the Air Jordan franchise lives on.
Air Jordans continue to be in high demand.People are known to camp outside shoe stores waiting to own a pair of these shoes.We’ve outlined how to Buy Air Jordans the right way.It’s worth the wait in line if you don’t want to pay private party prices.
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